Social Media – Performance Marketing – Website
Willis Towers Watson
Leading insurance brokers in Central America, part of Willis Towers Watson, one of the world’s largest multinational insurance companies. I have been providing our services since 2019, serving your needs in the development of digital communications.
Some of the milestones achieved with this client include:
- Development of digital brand management plans in Panama, Costa Rica, Nicaragua, Honduras, El Salvador, and Guatemala.
- Development of social media communication strategies focused on business objectives.
- Analysis and optimization of Google Ads advertising campaigns, achieving costs per click under 8 cents and generating high brand display volumes in the search engine.
- Analysis and optimization of Facebook Ads and Instagram Ads advertising campaigns, generating microsegmentations and an average engagement of 20% in their regional accounts.
- First-level customer service and complaint and claim resolution.
Optimization of their websites, achieving a 30% improvement in loading speed and website display.
