Portfolio

Digital Marketing Consultant

Digital Marketing Services for WTW Central America

Leading Insurance Brokers in Central America, part of Willis Towers Watson (WTW), one of the world’s largest insurance conglomerates. I have been leading Digital Marketing consultancy services since 2019, catering to their needs in digital communications development. Some of the projects I have led in this consultancy include:

– Development of digital brand management plans in Panama, Costa Rica, Nicaragua, Honduras, El Salvador, and Guatemala.
– Development of communication strategies on social media platforms, aligned with business objectives.
– Analysis and optimization of advertising campaigns on Google Ads, achieving click costs below 8 cents and generating high volumes of brand visibility on the search engine.
– Analysis and optimization of advertising campaigns on Facebook Ads, Instagram Ads, generating micro-segmentations and an average engagement rate of 20% across regional accounts.
– Customer service and resolution of complaints and claims at the first level.
– Website optimization resulting in a 30% improvement in loading speed and web visibility.

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José provides a highly professional service that takes into account the opinions of his clients, a crucial aspect when aiming to reflect a company’s values through its brand. His suggestions for promoting services are spot-on, and I am extremely pleased with the results achieved.”

Carolina Acuña, Marketing Coordinator at WTW Costa Rica.

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